Since opening its first representative office in 1991, the Russian subsidiary of P & G has become one of the fastest growing in the world system of P&G. Today the company sells in Russia more than 70 brands (including Ariel, Tide, Fairy, Blend-a-med, Pampers, Always, Pantene, Head & Shoulders, Wella, Olay, Gillette, Braun, Duracell) and has a leading market share in 3/4 of product categories.
It is the largest distribution company in Southern Russia, which began its work in 1995 and now is the exclusive distributor of Procter & Gamble, TD "Chemist", TD NHC, Duracell, Unilever, Ritter Sport, “Disan”, "Ecoproduct", "Skeet”, Harry's, «Maka», Hilltop, ITLV, Lind and Hershey's in the Krasnodar Territory and Rostov Region.
One of the largest retail chains in Russia and the second largest hypermarket chain in the country. The company was founded in 1993 in St. Petersburg. "Lenta" runs 111 hypermarkets in 62 cities across Russia and 24 supermarkets in Moscow and Moscow region with total sales area of 720,591 square meters. The company operates four distribution centers for hypermarkets.